Marketing Control and Planning - SWOT "Indomie"

SWOT

Strengths

• The most popular brand of instant noodle in Indonesia.
• Indomie has attained global market such as United States, Australia, Asia, Africa and also a few countries in Europe.
• Now a day Indomie has become a generic brand for instant noodle since Indomie has been promoted and being consumed for so many years.
• Indomie is practical.
• Indomie has many flavors.
• Inexpensive.
• Indomie has two varieties, which are soup and fried.
• Indomie has two packaging forms, cup and bundle.

Weaknesses

• Contain tartazine pigment (not good to be consumed for long term).
• Not good to be consumed to often because it contain Monosodium Glutamat / MSG (health concern controversy).

Opportunities

• Could launch another flavors to the market.
• Many people are busier and do not really have many times, so they need everything easier and more practical. They will consume Indomie, because of Indomie’s instant package.
• Launch Indomie in other countries. Because today everything is all about instant.

Threats

• Competition from other brand. Ex : Mie Sedaap.
• Many new brands launched.
• There is a need for new trend such as organic and healthy food in the market.